All the research shows that the public interest and consumption of video is growing rapidly thanks to a variety of factors such as smartphones, tablets and faster internet bandwidth. (For the latest information see our blog posts here)
We are also seeing an increasing interest in video use behind the company firewall for employee compliance and health & safety training, skills development and also regular communication.
We run monthly Breakfast Briefings for HR and Marketing in the public and private sectors to help educate them on the value and potential of video. We use case studies based on our own work for clients and also publicly available examples.
Both types of session cover the methods of ensuring effective content is produced. Different delivery methods are reviewed and discussed such as podcasts, webinars, webvideo, webcasts and DVDs.
In the Marketing Breakfast Briefing we cover using video for:
- Brand Awareness & Promotion
- SEO Enabled Discovery
- Sales Funnel Development
- Community Development & Engagement
- R&D Updates
- New Product Launches
- Customer Service & Support
- Customer Retention
In the HR Breakfast Briefing we cover using video for:
- Induction training
- Compliance training
- Management Communication and Updates
- Health & Safety Training
- Skills training
- Employee Development
- Knowledge Sharing
- Cross Department Bridging (Silo Reduction)
We run ‘on-demand’ sessions for agencies that want to come to our studios and discuss what would be of possible interest to their clients or even themselves for their own marketing.